Film agency for commercials and image films Munich
Advertising film production
Preparations for the advertising film production – the stage is lit, the camera is positioned. The makeup artist checks the actress’s make-up, the hairstylist arranges the hair in the desired disarray. The director has taken some space behind the screen to breathe, the camera is aimed at the actress – more please!
Shooting an advert is very similar to a Hollywood film set, even though the film crew in our house is actually much more flexible and therefore more flexible.
The special thing about a commercial is that you can let your creativity run wild. There is a huge range of activities involved. From generating ideas to finding locations, from writing a good script to choosing actors, from the filming itself to post-production – there are sometimes limits to your imagination. Thanks to modern technology, we are also able to work like a big team on big screen!
In this report I will explain what there is to know about advertising, show examples of successful advertising film productions and provide reasons why we are the right company for your advertising and which service areas we cover perfectly.
The production steps: from the idea to the final cut
Commercial ideas are born
Ideas grow. In fact, it should be a special commercial that is reminiscent of a short film. It is not something in the classic sense, but a story that creates suspense and captivates the viewer. In most cases, the resolution should not be given until the end of the film. This is how the basic idea slowly takes shape.
script
Once you have an idea, it’s important to work out the story. Just like with a real movie, it’s helpful to prepare a commercial script. This makes the actual filming much easier and is essential when working with an actor. The script provides the actor with more than just dialogue. At the same time, it provides a mechanism for everyone involved to follow. This makes especially sense when the whole team is involved in the production of commercials. The script also describes the number of takes required, the length of the film, the time the scene will be shot, and more. It’s important to work on each project in as much detail as possible before shooting. What will come out in the end?
advertising agency & film production from Munich
Casting for the commercial film
No matter how well shot or technically perfect a film is, if the actors are not right, the film will not have the desired effect. Therefore, it is important to take enough time to select the right actor. If the main actors have not yet been chosen in the film production, they must be found through the casting process.
The video production location search
video production team
Flexible teams bring great advantages. Especially for commercials, it makes sense to have just one cameraman on hand. This allows the cameraman to concentrate fully on the actual task. He can find the perfect shot and the perfect light, while the director takes care of the actor and the necessary stage production. Make-up artists and hairstylists make actors look good and avoid unnecessary post-production. They also ensure that the actors meet coherently. Because no matter how short it is, it contributes significantly to the effectiveness of the commercial. The set has a lot of potential for work. But what you really need is always to check someone individually.
Photographs from Set
Most people are not familiar with the term still photographer. But their work is everywhere: movie posters, DVD covers or film reviews. However, the image is by no means an excerpt from the film. In most cases, the images were shot by the photographer as a set to capture the mood and essence of the film with just a few photos. The advantages are obvious. Photos can be used very differently than film footage. Suitable for press releases and news websites. They can be shared immediately on social networks. Still images can arouse curiosity about the film before it is finished. Good making photos can also be used to report on the production itself. It attracts a lot of attention, and that is exactly what you want to achieve with your film.
post-production
Once everything is in the can, the post-production phase begins. First, all the footage needs to be reviewed and categorized. This is the job of the editor, who works closely with the director. And the clients themselves are heavily involved in this process. Again, clients always have the opportunity to influence the final product. Once the film is edited, it’s time for the sound. The final soundtrack is not an on-location audio recording. Rather, this is the final sound material. Therefore, a perfect original recording is very important. You can improve the original sound with the mix, but it is very difficult to fix it. The biggest influence of the film comes from the sound. This includes not only the actor’s voice, but also the specially recorded „atmos“, which is simply the sound atmosphere of the location. In sound design, these set sounds are edited and mixed to provide and complement the music. Certain sounds are also important. Close your eyes and watch the film for a few minutes. Then you will realize how much the sound conveys!
The steps for creating an advertising film are similar to the steps for creating an image film.
Find out more about the most important questions regarding the structure and implementation of advertising films.
As an experienced filmmaker, we support you in all areas. We accompany your project from the idea to the finished film. In pre-production, during shooting and in post-production. As mentioned above, there are many steps to creating an advertising film. We take on every step, but regularly coordinate with our customers. Below you will find an overview of the most important steps we take.
AMMOTION PRODUCTION POWER
concept creation
concept
target group analysis
target group analysis
instructions
Story Terring
Acting
location search
green screen recording
Greens Production Studio Cut and on location
Gema Free Music
Advice
Professional Stecher
solutions
transmission
color setting
Sound
color grading
Sound
Ultra HD
points have been described. So it is part of our work.
intention. We also look for actors right with the customers. It has been found that a perfect performer promotes film production with the help of a large
network of free collaborators and institutions. Our director brings the core ideas and his creative input into the script and knows exactly how to proceed during shooting. Only then is the team put together. Lanizmedia ensures that only the required crew is on set at any one time. This improves the
overview and avoids unnecessary costs. In most cases, the set also has a photographer, so you can easily use visuals to draw more attention to your commercials. If you wish, you can also create a making-of video and deliver it via
social media channels.
Technical Service
Lanizmedia now works almost exclusively in 4K recording for advertising film production.
This is clearly a new trend and it is very important to us to always use the latest technology.
The term 4K refers to the resolution of the digital camera and the corresponding terminal used. In 4K cameras, the resolution is up to 4096 pixels wide. This is four times the resolution of Full HD resolution. We will also talk about ultra-high definition television. 4K has been used in cinemas for a long time. In fact, the production of 4K in the video field costs a small amount of money. However, thanks to the most modern technology, 4K is convinced that these efforts are paid for most projects to find more use in private homes. More people buy 4K TV or 4K computers. Our goal is to be presented to your customers with the best quality as possible. That is why we are committed to
