Film Production Munich » Advertising Film Munich
Film production of advertising films
Advertising films as a marketing area are more or less short film productions with the primary goal of being emotionally touched. It’s great to go to Cannes.
Advertising spots communicate more efficiently
Flyers, folders, posters, everything is great and beautiful. But if the target group comes from another planet and they want to be informed about us, our culture and our planet, it would be desirable to present them in the film. So a tip among friends: commercialize your bazooka. Otherwise there is a risk that no one will be able to see or understand it. With
advertising films we reach the center of technology, design and zeitgeist, shape the taste and attitude to life of our recipients and show ourselves at our best. Every second is important and you get to the point quickly.
As an advertising film agency, we see it as our special responsibility to create great things together with you. This is also urgently needed, as we have consumed commercials more or less consciously. But today, with most offers, you actively decide what you want to see by touching or swiping with the mouse.
When you make a commercial, you have to take certain steps to be able to deliver a successful final product. The production phase begins with a creative idea that determines the content of the commercial and presents details of the product or service. Based on the developed concept, an almost one-way process is created that summarizes the commercial concept idea. This concept can also be specified by the advertising agency and implemented by Lanizmedia Filmproduktion. After you have accepted the treatment, you can create a script and a storyboard for the corresponding film. Based on this storyboard, the director creates a shot list together with the cameraman. At the same time, the production manager is responsible for sourcing the necessary personnel and creating the placement for the actual shooting. In addition, the right place is found and cast. After a successful shoot, the post-production of the commercial begins. Whether editing, VFX, animation, graphics, color grading or sound design, the film goes through individual post-production steps. After final coordination with the customer, the finished commercial is delivered in the desired format. The production of
commercials is one of the core competencies of the Munich video production company, delivering successful advertising films or films with different advertising backgrounds for different customers in different industries.
Pulse video production strategy to define video production goals: The pulse video production strategy is ideal for new products and is characterized by periods of high advertising activity alternating with periods of advertising breaks or low advertising activity. This ensures the existence of permanent media. Positioning and purpose Nothing conveys content like a well-made video. It’s not just about the product and its benefits. A meaningful video production can have a positive effect on the external image of your company. It strengthens your brand image and ensures that your company is perceived positively. Burst strategy for video production: A burst strategy especially suitable for events and campaigns ensures that strong advertising measures are carried out in a short period of time.
Strategic Planning and Strategic Video Production and Management
As a rule, video production as a strategic marketing measure is unavoidable in the modern marketing sector. The different applications, the obvious advantages such as customer loyalty, increased page reach and brand or product awareness, improvement and/or improvement of the brand image, understandable product presentation, a holistic video marketing approach to content marketing using videos is essential. However, we recommend a comprehensive strategic orientation as a success factor for your advertising video. It is also important to address the right target group in a tailored manner.
