Film & Video Production » Image Film & Product Film Agency
Product video – short description
Product videos need to be presented with your product and your service. Especially for pure customers, there is almost no opportunity to experience the product before buying. Product videos only provide this opportunity for customers – it’s similar. Unlike ImageFilm, this type of video focuses on specific products. For us, this means that you highlight the most important features of your product. We are proud to be able to make a film that impresses with its uniqueness. This is what we want to achieve with our customers’ products.
What is a product video?
Product video is basically a product description in video format through which a brand tries to educate its customers about a product, its quality, features, benefits and more. Why are product videos so important for online businesses?
The product video helps potential customers to understand the product better. This is a video marketing strategy that brands use to minimize questions about the product in the buyer’s mind. Briefly explain the benefits of product videos and understand their importance in e-commerce.
1. Product video turns prospects into customers
The importance of product videos is that about 92% buyers say that visual factors influence purchase decisions and about 64% users buy after watching the product video. Well, this is because the product video gives a realistic feel. Minimize product uncertainty. Prospects, on the other hand, imagine themselves and feel like they are physically inspecting the product.
This improves customer satisfaction and increases the likelihood that prospects will become customers.
2. Product video builds trust
Online shoppers care a lot about product quality while shopping online. They are not sure if the product will meet their expectations. Product videos remove their doubts and build trust in product quality. Therefore, the buyer can feel more comfortable about purchasing after watching the video. It also builds brand credibility. People realize that the company is authoritative and not a scam. The more you earn their trust, the more sales you will get.
3. Google Prioritizes Videos
Google tries to show videos in most searches, so if you embed a YouTube product video on your website and it has the right SEO titles, descriptions, keywords, website links, etc., it is very likely that you will see it in the video section of Google. I am not talking about any other video section. Of course, it will appear there, but here it means the general All tab. Google suggests videos even if the user does not have access to the video section. Marketers who use videos get 41% more traffic from search results. 4. Product Video Engages Customers One of the main benefits of product videos is the ability to capture more user interactions. Reading the product description and reading the entire information can be a tedious task for the customer. Not only is it tiring, but it also takes time. Product videos deliver the same information in a clear and concise way, thus creating more user interactions. Also, people pay more attention to videos than images and text. Now let’s shift our focus from the benefits of product videos to product video best practices. Product video best practices
Find out how to get the most out of your product video.
1. Explain your need
Tell your customers how they can benefit from buying this product. Aside from features, providing benefits to customers is what makes great product videos and makes purchasing easier.
2.2. Kürzen Sie das Video
Verlängern Sie die Länge des Videos nicht auf 45 Minuten. Das perfekte Produktvideo sollte nicht länger als eine Minute sein. Und innerhalb dieser Minute sollten Sie in der Lage sein, Ihre Botschaft klar zu vermitteln. Kurze Videos sind in der Regel ansprechender als lange Videos.
3.3. Platzierung von Videos auf Landingpages und/oder Homepages Laut einer
-Umfrage kann das Einbinden von Videos auf Landingpages die Conversions um 40 %, 20 % oder mehr steigern, wenn sie auf Ihrer Homepage verwendet werden. Dies ist im Grunde großartig, um neu eingeführte Produkte zu bewerben.
4. Product videos shared on social media pages can create excitement among social media followers. For example, if you are launching a new product, raising awareness about the product through product videos can be very beneficial for the business, both in terms of brand awareness and product awareness. You can create a bulletin board and view it in a targeted audience to acquire more potential customers.
Your advantage in a product video from Lanizmedia
Private individuals and private persons Private individuals and private persons
We create product videos that are tailored exactly to your offer and your product. There are also personal contacts who are always available throughout the entire process.
In-house expertise In-house expertise
We have the right specialists in-house for all film tasks. For you, this means that you receive all services relating to your product video from one competent source, from advice and design to final production and distribution.
Commitment and punctuality Commitment and punctuality
We attach great importance to clearly organizing projects and implementing them within a binding schedule.
