If you want to create a compelling video, there are a few things you need to know about video production.
• When creating a new video, we first ask ourselves the following questions that are essential to the project process:
▷ What kind of message should be conveyed through the video? The application document for a product, for example, requires a similar approach to video production as that of a training video about the product.
▷ Who is the video production aimed at? If the target group is clearly defined, the video production can be more easily adapted to the interested parties. This increases the effectiveness, which also ensures the advertising success.
▷ Where should the film go to the gig? A larger display surface is usually available on a stand (e.g. an LED TV) than when using it on the Internet. The right framework conditions must therefore be taken into account when creating the video. The important questions are answered in close team work with you. Your specific market knowledge and your in-depth experience in video production give us valuable impulses for the development of ideas. If recordings are also to be made in your location during the video production, we carry out an initial check of the possible locations. Together we carefully plan the most suitable locations and recommend special measures that must be taken before the video is created.
✅ – How to write a video production script?
✅ – Do I need a video production storyboard?
✅ – What is a good video production digital camera?
✅ – How do I make the best quality video production audio recordings?
✅ – What do I need to consider between video production and filming?
✅ – Which application do I need for video editing in video production?
✅ – How do I create a sound mix between video production?
✅ – Where do I put my videos online?
The journey to the perfect script under video production.
How do you write a script for a video production?
The film idea is the basis for the story that you describe in the script. This idea is the spark that ignites your story.
The fully formulated idea is called a story in the film. It tells your story from pages A to Z. This is storytelling.
To write a script you need three things:
› a film idea,
› a plot that develops from it, and
› convincing film characters.
› As a rough rule, a video idea is good even if you tell it to a stranger and the person actually finds your idea great.
This is also true if you are not just making the film for yourself as the only viewer. In this case, the film idea still has to appeal to you.
The ultimate guide to your perfect video production
• How to work with video production
In all other cases, always create videos for your viewers. Even if it is just about video production because you want to record a family vacation, family, friends and relatives are the viewers. If you plan to make money from films or videos at some point, there is only one way. Your video should inspire others. The format in which you describe the story depends on how you will deal with the story later. If you publish it on your blog as a short story, it is enough to express it in words. Have you chosen the right medium with video? Do you need exposure or treatment to create a film video? If you want to record a
plot, you usually start with exposition. Then the treatment continues. Then you need to divide the video script of the film into images and sounds and give additional instructions for directors, cameramen and actors. Therefore, the script has its own format.
To create a video or film, you don’t need a script in the same format as a feature film. Firstly, your film doesn’t need to be presented in a format that is understood worldwide. Then, when the video is shot, the script becomes just a piece of paper.
When the recording is complete, the final phase of video production begins. The raw materials are put together to form the overall composition in a complex post-processing process. “Compose” a “melody” film from individual scenes. 2D and 3D editing stations use proven and powerful Adobe® Creative Cloud® software products for post-production. Regular updates ensure that we always have the latest technology in this area of video production. Of course, the carefully selected high-quality video recordings speak for themselves. Nevertheless, commentary text enriches filmmaking precisely because it appeals to two human senses at the same time. Eyes and ears increase the effectiveness of filmmaking. We have been working with professional speakers in this field for years to help us. Whether male or female, German or another language, you will find the right speakers for every project in our network. In the foreign languages English, French and Spanish, partners benefit from being able to translate directly in-house, thus saving time and money with short distances.
When the recording is complete, the final phase of video production begins. The raw materials are put together to form the overall composition in a complex post-processing process. “Compose” a “melody” film from individual scenes. 2D and 3D editing stations use proven and powerful Adobe® Creative Cloud® software products for post-production. Regular updates ensure that we always have the latest technology in this area of video production. Of course, the carefully selected high-quality video recordings speak for themselves. Nevertheless, commentary text enriches filmmaking precisely because it appeals to two human senses at the same time. Eyes and ears increase the effectiveness of filmmaking. We have been working with professional speakers in this field for years to help us. Whether male or female, German or another language, you will find the right speakers for every project in our network. In the foreign languages English, French and Spanish, partners benefit from being able to translate directly in-house, thus saving time and money with short distances.
Your specialist for video production, we create TV reports, interviews, explanatory videos, product films, image films, live events
Have drone footage taken of your production facility
With a drone video you can create an impressive eye-catcher that will make viewers admire you. This is an important aspect, as your customer base is bombarded with new videos every day, especially on social media. It is therefore important to stand out and engage viewers. Drone footage can be used in many ways, depending on the film idea, but it is almost a must for different videos. For example for real estate films, image films or advertising films.
We offer drone footage as part of any other film ordered from us or as separate recordings for your purposes. We have experienced drone pilots who are happy to meet all legal and insurance requirements.
In order to address today’s relevant target groups in the B2B sector and convey the right message, a video strategy is essential.
Sales-oriented video marketing begins with targeted advice. This is based on all subsequent measures and leads to a fairly high level of awareness. In the field of video marketing, we are specialists in determining your needs and developing strategies and film ideas based on them. Our team advises on strategic, organizational and personal questions relating to production and marketing.
