Video production from Munich Video production: The ultimate guide
Write down your story. Your videos: successful successful
– Communication measures The use of video is becoming increasingly popular with consumer and business environments. In principle, good preparation for successful video products is ready. This ensures that target and target groups, core messages, stories and team responsibility should be assessed. Important roles are integrated in close coordination between all participants. With regard to time and financial sources, it is recommended to use a sufficient buffer to plan security. As a result, the basis built a good result. A number of beginner models on the video camera are located on all average market for electronic devices, so that some entrepreneurs of the entrepreneurs of thinking: „I only make my video!
What steps do you need to create a video?
However, a simple camcorder is not enough. The characteristics of professionally created videos are as follows:
1. Significantly better image quality (sharpness, contrast scope, depth of field, improved compression ratio, white balance, no vignetting on the image edges)
2. Faster handling of the equipment (compared to video line layperson)
3. The head can be set for the correct swivel as required and the recording will not be blurred
4. Light adapts exactly the color temperature of the surroundings and everything looks natural and realistic – light does not look artificial
5.5. Choosing the right microphone ensures the best possible sound. This requires several different microphones.
6. When shooting, you must observe important rules. This is known to all professional photographers while lay people have to read about it.
7. Excellent video editing and associated soundtracks improve quality and can underline professional video production, it is clear if you want to try it without other service providers. Below you will find some tips. These points must be observed when creating a company presentation or a company product presentation.
Social media video production. Social videos that
Can take videos difficult. They communicate directly near the sender as text and entertain directly and directly. Ideal for social media and video archets: Videos communicate complex information in a short time. You outline the product decline without flooding the text to the customer. In social networks, they are simply better than pure text contacts: it is not possible to explain 140 more complex new products. A long video (time limit in Twitter) in 20 seconds can be a success. Videos create a close relationship with customers. This closeness is often missing in social media all day. If the customer tries to deal with the company, all answers are too short or completely out of them. It is recommended to publish social media videos that show people behind the keyboard. Social videos lead to larger commitments to the customer side, and this time it leads to more clicks and sales.
Video production and the right video marketing strategy
Video production and real video marketing strategy
High quality is one thing to maximize the video range. The video marketing strategy behind it is at least as important. Before we start production, we have to put it as far as possible. In any case, your strategy should include five things:
Edit schedule. Like Facebook posts and tweets, videos must be strategically displayed. We not only publish a video about the new product, but also plan the entire series as a campaign. Think about which story you can divide into several episodes and gradually publish as videos. A short video. 3-15 seconds: An Instagram video lasts that long. Exactly 6 in Vine. So get your message to the point. Tutorials and tips. Post tutorials from your field. If you fear, reveal secrets: You will rather establish yourself as an expert and gain trust. Also not to be underestimated: tutorials are the perfect serial material. And when your tips help, your customers keep coming back. Customer -generated content. To put the customer behind the camera even increases customer loyalty. Content created by users create a reaction much more than you create videos. Therefore, you can also invite your customers to create a video that shows the product in use and offer the best video prices. Another advantage of customer -generated content is that they show that others are enthusiastic about their product. Call to action as an integral part of the video: The best video would not make sense without call to action. In this way, customers may find their message useful, interesting or informative, but if they do not tell them what they should do next, their efforts are free. Goal. Before you develop video ideas and make a film, it is important to have a clear understanding of what you want to achieve with it. This is the only way to create content to achieve your goals such as brand awareness, lead generation, customer acquisition, customer loyalty and employer branding.
Video production from Munich: How to produce a video that you want to share.
Despite clearly defined marketing goals, social video is nothing more than social video and you can only achieve your marketing goals if you meet certain requirements. Must be shared. You should always be aware of this. The following tips will help you meet your most important requirements. Create what people want to share: Design your video from the start so that it can be shared by your followers. How you do that? Analyze the videos you already share and let you inspire you. Tell a „good story“: Studies show that there is a certain story structure that always want to follow people. A good story in this sense needs a start, an intermediate level and an end. She needs a conflict that the protagonist can stand – and she needs a protagonist. Convert your customers into heroes:
The hero’s journey is the most classic narrative structure of everyone, from Odyssey to Hans im Glück, Star Wars and Harry Potter. If you choose this structure, your company cannot be a hero. It is due to traditional advertising. Let the customer take over this part and concentrate on him. Be emotional: Psychological studies show that if your content contains emotional stimuli, especially if you are positive, you will rather pass them on. Our brain is only programmed to convey emotional content. I have to be right first.
The first 30 seconds of the video are the most important. If the viewer is maintained for a long time, the viewer can see the rest of the viewer and react to it. Make videos easier to find: The right to exist of social videos is to be found, viewed and shared. Allow others to find your video. Don’t forget to write the corresponding description. After all, YouTube is the second largest search engine according to Google.
