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The sales video is therefore an ideal solution for you to proactively serve yourself in customer service. In fact, 68% of customers prefer to watch a video rather than contact customer service. Instead, replace a long phone call (with a lot of stress back and forth) with an appealing short sales video. This way, customers can solve their problems easily and independently. In addition, they always have a sense of achievement. But why does this work so well?

Sales videos are understandable

Have you ever heard of visual learners? It’s very popular. Here’s why: We take in 80% more information about our environment through our eyes! But we’re not used to taking in information only visually. We also process it faster than text or audio input. But it’s not too dramatic, since a video contains these elements too. A sales video is a combination of different media such as infographics, animations, text and sound. It captures our attention, entertains and uses every information channel imaginable. Attractive communication. Therefore, it’s no surprise that sales video is the medium most used and preferred by today’s consumers.

The sales video saves time and money because, as mentioned at the beginning, proactive customer service saves time. Long explanations on the phone after a long queue or a long guide text can often be easily replaced by an explanatory video. But proactive customer service also saves money. After deployment or proactively in production, you offer your customers an appealing self-service with visually explanatory text or video FAQs. This saves manpower in customer service and your actual service becomes even better. Because you not only save money. You also reduce your active customer service in live chat or on the phone, which can take care of individual customer concerns.

What can my sales videos do for proactive customer service?

This question is quickly answered. Your video should show viewers how to solve an immediate problem quickly and easily. To do this, your video must have a clear structure so that individual action steps are not lost. The explainer videos use a story as support. This structure also has many other advantages, such as the emotional connection with the video.

Videos in the Sales Funnel

when we talk about how to use video for sales, we first talk about the sales funnel. At the beginning of the communication, the video reaches the unprepared customer. Customers usually don’t know your brand yet or only know it a little. Therefore, the first step is to get to know each other better. Salespeople are often addressed via an email distribution list. Depending on the size of your company, it can contain a 3-4 digit recipient number.

Tools like Wonderlandmovies also allow you to customize a large number of videos. However, if it takes too long, it’s a good idea to create a generic video that works for a larger group of recipients. This is especially useful if you’re targeting a specific audience. For example, in B2B, this could be different industries or expert groups. In B2C, you might segment by age, gender, or interest, depending on which of these variables you already know.

Such popular videos can also be used for “classic” offline sales. Instead of running from store to store and giving the same presentations over and over again, you as a sales manager can show professional videos that explain your product succinctly and impressively. Even if you want to present your product in person, you have the option of sharing a website link with your customers instead of a printed brochure. You can use it to access the product video later.

But how exactly is such a video constructed?

The aim is to arouse curiosity and interest in the product by showing what value the product has personally. There are countless ways to create such a video. With an explanatory video, you can make your product more emotional or more factual. Here, too, the customer should be the focus!

After conclusion of the contract:

Remember to keep your customers! Many salespeople underestimate the importance of existing customers. In other words, after the purchase or contract has been signed, continuous contact maintenance is required. These customers can achieve the highest margins by eliminating the additional acquisition costs. Customers know you and your product and are, in the best case, satisfied with your service. Now you can keep them informed about this with regular product updates. Discount offers are also ideal for returning customers.

You can reach your customers through these channels

Besides the classic phone, the most commonly used communication channel for sales is still email. Depending on the provider and email marketing tool, you can insert the video as a link or in an embedded frame. This usually requires an external platform such as YouTube to upload the videos. There are also special video hosts that can accurately track video views, dwell time and bounce rates. Of course, it greatly improves your CTR, so it’s a good idea to embed the video so your customers can play it right away. If your email program doesn’t allow this, you can also contact your customers via LinkedIn or Facebook. You can simply upload the video and play it in any messenger. Note, however, that Facebook messages can only be sent to users who are already on the network, so this channel is suitable for existing customer and personal contacts.

What are the advantages of videos in sales?

1. Videos are more interesting. Let’s be honest, who likes reading their emails? It’s much more fun to watch a video than to read one of many emails.
2. Videos are more visual. That’s nothing new. A video is also much better at showing how a product looks and works.
3. Videos are personal Videos turn the name that signs an email into a real person that potential customers can identify with and trust.
4. Videos are more memorable. Buyers today are bombarded with a variety of traditional sales emails. A video can help you stand out from the crowd.

How to use videos in sales

When creating a video, you should follow these guidelines:

1. Keep it short. Potential customers don’t want to read long emails or watch a five-minute video.
2. Choose the right setting. You can easily record your videos in the office, but make sure you have good lighting and a tidy background.
3. Use props. Props can help you create fun, memorable videos. Write the prospect’s name on a board so they know the video was made especially for them.

customer acquisition via video

Videos can be used in every sales phase, from initial contact to follow-up after the contract has been signed.

As the three case studies above show, sales videos are particularly effective in the lead generation phase. Most of the time, potential customers don’t even know who you are. You just need to be able to get a few minutes of their time. If you can pique the curiosity of potential customers, you can achieve a lot.

For which sales phase are videos suitable?

What you want to achieve with a video depends, of course, on what phase of the sales process you are in.

• First point of contact: Grab the attention of potential customers and be natural.
• Follow-up: Briefly summarize your first interview, the analysis interview or the qualification interview.
• Follow-up: Make sure the deal is still current.
• After the contract has been signed: Thank your customer for their cooperation and pave the way for cross-selling or up-selling. If necessary, ask for a recommendation.

In a non-binding offer, we guarantee you the best video productions and high-quality recordings. In post-production, your film production receives the final touches and matures into an effective sales video.