Personal and high-quality video production Munich
Content production is growing by the second, but the market remains the same. This means that viewers have to come up with something to consume your content, not your competitors‘ content. This is the most popular content format of all, so go in the right direction with video.
Film Video Marketing Benefits to Secure Your Business Future Film or video with less advertising and still attract more customers to your company? How professional video content marketing works, what are the goals and which marketing tools really help. What is video content marketing anyway?
Film Video Content Marketing is your company’s marketing tool in 2020! If you search the internet for video content marketing, you will get these or similar answers. So it is a video marketing tool, that’s for sure. But that answer is no longer very useful.
Video content marketing doesn’t say much at first. For example, an advertising film from Audi could be video content marketing, but so could a story post from a café around the corner from Instagram. Video content marketing has the same goals as any other marketing concept.
Goals such as increasing sales, discovering employees, improving image. As soon as you use video as a tool, you are already talking about video marketing or video content marketing.
“Lanizmedia Film Production »Video Production Munich”
WHAT IS A COMMERCIAL?
A spot is a short video (max. 30 seconds) that advertises a company, product or service and is distributed to a larger audience through targeted advertising campaigns. The idea is to attract attention, build brand loyalty and encourage potential customers to buy. A spot does not go into detail, but tries to build an emotional connection. The spot is a powerful marketing tool that can be used by companies of all sizes, both in the business-to-business and B2C sectors.
Why is it commercial?
Advantages of advertising films
Raise awareness with advertising film
Mainfilm enables you to maximize the potential of your video media. Present high-quality, original and creative advertising messages about products or services. We will advise you and create an advertising film for you that will convince you from the first second.
Brand awareness
What does your company stand for? Do you use commercials as video marketing to show your customers who you are and what makes you special? Do you stand for a certain lifestyle, responsibility, trust and quality? With good commercials, customers will remember you especially when making a purchase decision
Create brand awareness
No other marketing tool is as effective as a commercial that creates unforgettable value through commercials. They allow you to present your product or service to your target audience in a professional manner. They can also tell the story of an inspiring and memorable advertising message with a strong image.
How much does a commercial cost?
The cost of a commercial depends on its length and production effort, which in turn depends on many factors such as set changes, elaborate effects, animations, stunts and more.
How are the costs of a film made up?
Example positions on the offer of a film production:
- strategy development
- Creative conception
- pre-production (2-5 days)
- editor or director
- Actors / Models
- cameraman / woman
- camera assistant
- gaffer
- lighting technician
- sound engineer
- make-up artists
- Technology
- Stock music (including license and research)
- possibly music composition
- Buyouts („license“ depending on the planned exploitation)
- travel costs and expenses
- vehicle
- cut
- Motion design: 2D or 3D animations and title overlays
- voice-over recordings
- Various language versions including translations
- subtitles
- sound mixing
- color correction
In addition:
Non-wage labor costs: Activities subject to instructions (e.g. assistants) were calculated as gross wages on the tax card, with non-wage labor costs of approximately 30% due.
Artist social security contribution: 4.2% (2021)
Artist social security contribution: 4.2% (2021)
Production management / profit: The so-called „mark-up“ is usually between 10-25%.
Yes, in certain exceptional cases, video content production is possible from around €3,000-5,000. For example, a CEO interview film (e.g. internal communication) can be produced with significantly less effort and a smaller team. Especially with cheaper works, it is best to show the reference film in advance to see what to expect. Ideally, the reference film is of high quality.
Tip: Instead of calculating the cost of making a film, calculate the cost of achieving your goal. For example, getting in touch with potential customers.
The more thoughtful you are about your video strategy, the more you will reach your target audience and the better your investment will be.
Image films, product films, advertising films, explainer videos and social media content should hopefully be viewed as investments that yield much higher returns in the long term.
Cutting costs in the wrong places can backfire. Cheaply produced films often have a different effect and can quickly become embarrassing. So think carefully about what content you can create in-house to achieve your goals.
We also recommend that you combine and produce content. The more films are produced at the same time, the cheaper the production costs. For example, it would be conceivable to produce one social media clip on one day of shooting, but three social media clips on two days of shooting. In addition, a photographer could create still images for your digital & print campaign in parallel.
Do you make advertising films on a small budget?
If you have a small budget, don’t use low-quality corporate videos that may not meet your goals. Making a film is always a worthwhile investment. Actors, special effects and animations are effective, but they are also expensive. There are no limits.
Some ideas can be produced more cheaply, others require high production costs. This means that, if the concept allows it, emotionally powerful and attention-grabbing commercials can also be produced cost-effectively.
Instead of a long film that everyone wants to create but doesn’t really reach anyone, you should instead focus on a topic and a target audience and implement this topic doggedly and efficiently on the necessary platforms (e.g. the website, YouTube, Facebook, LinkedIn).
This focus makes the position clear in its foreign representation. Everything should serve the purpose of ensuring that viewers carry out the desired action. In addition, you do not bore your customers, but rather send content that stimulates motivation and is of great interest to your customers. If you manage to establish yourself as a customer (rare in the B2C sector) or create interested new customers through such a position, you will record an accumulation of page turnover and profit in the long term, whereby the production costs can be calculated with a positive return.
You should ask each other:
What goals do I want to prioritize?
What target group do I want to reach?
Do you want to advertise regionally, patriotically or globally?
What platforms does „my“ target group use?
What call to action should be given to which group?
What content needs to be communicated?
Proper use of commercials
Commercials can be found in cinemas, on television, on social media or on websites.
The location of the target group is important for effective distribution.
In TV and cinema The use of advertising films
on TV or cinema has a wide reach and is wasteful at the same time. Advertising on television can be restricted, but films advertised in cinemas attract the attention of visitors. Depending on the target group, you can offer great added value with both options. The use of commercials in online marketing on social media, streaming services or other digital channels on the Internet is particularly promising. Precise targeting allows you to play advertising films in a targeted manner. This avoids waste and unnecessary costs. The advertising film complies with the guidelines for each channel you use.
