Video Marketing in Numbers – Why Video is your Marketing Booster
Video marketing has become increasingly important in recent years and offers an effective way to reach and convince target groups. Here are some figures and reasons why video can really boost your marketing:
- Longer attention span: According to a study by Wistia, the average attention span for videos is about 2.5 minutes. That’s longer than the average attention span for text content, so videos have a better chance of holding viewers‘ attention longer.
- Increase click-through rate: According to HubSpot, adding a video to your marketing emails can increase click-through rate by up to 300%. An attractive thumbnail or video in the email header can pique recipients‘ curiosity and make them click on the link.
- Higher conversion rates: Landing pages with videos can increase conversion rates by up to 80%. A well-made video can help build customer trust, convey the benefits of your product or service, and increase the likelihood that visitors will convert into customers.
- Social Networking and Sharing: Videos are shared more frequently on social platforms than other types of content. According to Brightcove, social media users share videos 12 times more often than text and image content combined. This increases the reach of your message and allows you to reach more potential customers.
- Search Engine Optimization (SEO): Videos can help support your SEO efforts. Google and other search engines value videos because they increase time spent on your website and improve the user experience. This can help rank your website higher in search results.
- Emotional connection: Videos have the power to convey emotions more effectively than text or images. Through storytelling and visuals, you can build a deeper emotional connection with your audience, which in turn increases engagement and customer loyalty.
- Mobile usage: With the increasing use of mobile devices, video marketing has become especially relevant. According to YouTube, videos are viewed two to three times more often on mobile devices than on desktops, so you can reach a wider audience that watches videos on the go or in their free time.
- Explaining complex content: If your products or services are complex, videos can help make them more understandable and accessible. Animated or explainer videos can convey difficult concepts in a simple and clear way.
In conclusion, video marketing is a powerful way to achieve your marketing goals and communicate your message effectively. The numbers and reasons above show that videos can better capture viewers‘ attention, increase interaction and engagement, and ultimately lead to an increase in conversion rates.
Why video marketing is being used more and more
Video marketing is becoming more widely used because it offers a number of benefits that help achieve businesses‘ marketing goals more effectively. Here are some reasons why video marketing is becoming increasingly important:
- Increasing internet speeds: With the steady improvement of internet speeds, videos can now be streamed faster and in higher quality. This means more people can watch videos without interruptions and in high resolution, increasing the appeal of video marketing.
- Rise of video platforms: Platforms such as YouTube, Instagram, Facebook, TikTok and LinkedIn have greatly promoted video content and offer companies the opportunity to present their videos to a wide audience. These platforms allow companies to target videos and thus achieve a wider reach.
- Better technology: Advances in video capture and editing technology have made it easier for companies to produce high-quality videos with a professional look. This lowers the barrier to entry for companies that may have previously been hesitant to produce videos due to the cost and technical complexity.
- Changing user behavior: People increasingly prefer to consume information in the form of videos because videos are entertaining, visually appealing and easy to understand. This preference has led to companies increasingly relying on video content to capture the attention and interest of their target audience.
- Mobile Usage: Since many people use mobile devices to go online, videos are a convenient way to consume content. Videos fit well with the small screens of smartphones and tablets, making them an ideal choice for mobile marketing.
- Emotional connection and storytelling: Videos allow businesses to tell stories in an emotional and visually engaging way. These stories can help create a deeper connection with the target audience and encourage greater engagement.
- Differentiation from the competition: In saturated markets, video marketing can help you stand out from the competition. A creative and well-thought-out video can capture the interest of the target audience and keep the brand in their minds.
- Measurability and analytics: Most video platforms offer extensive analytics and tracking tools that allow companies to measure the performance of their videos. This makes it possible to monitor the success of video campaigns and make adjustments if necessary.
Overall, video marketing offers an effective way to communicate a company’s messages, increase brand awareness, engage the target audience, and ultimately increase conversions. The above factors contribute to the increasing integration of video marketing into companies‘ marketing strategies.
From inspiring event trailers at the current trade fair to detailed event documentation in report format including interviews. There are many ways to record an event and you are free to adapt it to your communication goals.
The combination of striking images and dynamic music guarantees a great event experience that lasts far beyond one day. Everyone involved looks forward to the next time.
How you benefit from event films.
Do you want to make next year’s event a great success and hopefully attract more visitors? Then the emotional event film is exactly what you need! Integrate the film and use the multiplier effect as part of next year’s communication. Potentially interested participants can be sure that they will get to know and attend your event in a fascinating format. How much does your event film cost?
We create unique, individual film highlights for you. Therefore, there is no standard price. We adapt the concept for you based on your wishes and possibilities. So you will be satisfied with the price in the end. Guarantee! We will advise you on this free of charge, without obligation and of course personally.
Video Marketing Statistics for Social Media
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Video engagement on social media:
- According to a study by Social Media Today, videos on Facebook have, on average, 135% higher reach than photos.
- Instagram users spend an average of 53 minutes per day consuming content on the platform, with video content playing a significant role.
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Video sharing and virality:
- According to HubSpot, videos are shared 1200% more often on social media than text and image content combined.
- Viral videos that elicit a strong emotional response can significantly increase brand awareness in a very short period of time.
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Livestreaming:
- Live streaming video content is on the rise. According to Livestream.com, 82% of consumers prefer watching live streams to social media posts.
- Platforms like Facebook, Instagram and YouTube offer live streaming features that brands can use to interact directly with their audience.
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Video ads on social media:
- According to a report by Wyzowl, 87% of marketers use video ads as a marketing tool.
- Social media platforms offer a variety of options for running video ads, including in-stream ads, stories ads, and carousel ads.
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Mobile use:
- According to Statista, more than 90% of videos on Facebook are viewed via mobile devices.
- Social media is heavily influenced by mobile device usage, which is why shorter, engaging videos should be optimized for mobile viewing.
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Video-Plattformpräferenzen:
- YouTube remains one of the most important platforms for video marketing, with over 2 billion logged in monthly users (as of 2021).
- Instagram and TikTok are also gaining popularity, especially among younger audiences.
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Subtitles and voiceover:
- According to a Facebook study, 85% of videos on the platform are viewed without sound.
- Adding subtitles or creating videos that can be understood without sound is crucial on social media.
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Short videos and attention span:
- Attention spans on social media are limited, so videos should be short and concise to keep viewers engaged.
- According to a study by Wistia, the average viewing time for videos on social media is about 2 minutes.
These statistics highlight the relevance of video marketing on social media and underscore the importance of creative and engaging video content that is tailored to users’ habits and preferences.
How are event films made?
We discuss your event in detail: What exactly have you planned? When and where? How many participants do you expect? And very importantly: What is the purpose of the video? Do you want a document that is as serious as possible or do you need to upload and use images for advertising purposes? Depending on your goals, we develop the right concept for you to inspire all viewers. We use harmonious music to evoke emotions. Information is disseminated through interviews with the participants.
Goal:
Capture the action emotionally on all sides. Always in focus: lifestyle and fun!
Expiry date:
The mood of the event is underlined by the use of positive and energetic music. The combination of mood photos and supporting program documentation provides useful insights into the course of the event and is interesting at the same time. How much does your event film cost?
As your film agency, we accompany you from the idea to distribution and create unique, individual film highlights for you. Based on your wishes and possibilities, we adapt your image film concept at low cost. We recommend that you send us a short inquiry. We will get in touch with you and advise you free of charge and without obligation. Why are we perfect for you?
-EventVideo is the best way to capture inspiring moments. Your event is unique and will never happen again. This ensures that you capture important moments and details. We cater to your individual wishes and are always at your side from the idea to completion. Through an unlimited feedback loop, we give you our promise that you will eventually like your film.
