Video Production Munich»Video Production – Steps for Success
The process of your image film production
- Contact and concept development:
- The process begins with an initial contact between you (the customer) and the video production company. In this step, your goals, messages and ideas for the image film are discussed.
- The production company will then develop a concept based on your requirements. This includes defining the target audience, the message of the film and the planned style.
- Budgeting and planning:
- Based on the concept, a budget is created. This includes the costs of filming, actors, locations, equipment, editing and other resources.
- A production schedule is created that sets the time frame for the various phases of the project, including filming and post-production.
- Screenplay and storyboarding:
- A script is written that determines the dialogue, plot and visual elements of the film.
- A storyboard is created to visualize the planned settings and camera movements.
- Casting and selection of actors (if necessary):
- If the image film requires actors or speakers, they are selected and cast.
- Filming:
- The actual shooting takes place. This includes filming scenes according to the script and storyboard.
- A director and a camera team direct the filming and ensure that the necessary material is recorded.
- Post-processing:
- The recorded video clips are viewed, selected and edited.
- This includes color correction, editing, adding music, sound effects and graphics.
- Completion and acceptance:
- The finished image film will be presented to you for approval.
- You have the opportunity to provide feedback and request any changes.
- Publication and distribution:
- After your approval, the image film will be created in the desired formats.
- You can then use the film for various purposes, such as on your website, social media or in presentations.
- Marketing (optional):
- If desired, the video production company can assist with the marketing and promotion of the image film.
- Analysis and success control:
- After publishing your video, you can measure its performance using metrics such as views, engagement and feedback.
Remember that each corporate video is an individual project, and the steps can be adapted as needed. Clear communication and collaboration between you and the video production company are crucial to ensure the corporate video achieves your goals.
More success through advertising films
In today’s world where visual appeal and online presence are increasingly important, promotional videos have become a powerful tool to help businesses reach their target audiences and increase their success. In this blog post, we will take a deeper look at the importance of promotional videos and how they can help increase your success.
- The Power of Visual Storytelling
People are naturally visually oriented. A well-made commercial can tell a story that conveys your message in a way that resonates with viewers emotionally. A strong emotional connection can increase the likelihood that prospects will remember your brand and consider your products or services.
- Better visibility and engagement
Video commercials often have a higher reach and engagement on social media and websites than plain text or static images. This is because videos are easier to consume and people tend to watch videos for longer and share them more often. A good video commercial can significantly increase your online presence.
- explanation of complex products and services
If your company offers complex products or services, promotional videos can help explain them in a way that is easy to understand. Visuals and animations can simplify complex concepts and help potential customers better understand what you have to offer.
- building trust and brand loyalty
A promotional video can help build trust in your brand. By presenting your company and values authentically, you can create a connection with your audience. People tend to prefer brands they trust, and loyal customers are often more profitable in the long run.
- increase the conversion rate
Studies have shown that incorporating videos on landing pages or product pages can increase conversion rates. When potential customers can see a product or service in action, they are more likely to make a purchasing decision.
- versatility and adaptability
Advertising videos can be created in a variety of formats, ranging from short commercials to full-length explainer videos. This allows you to tailor your message to different platforms and audiences.
Overall, promotional videos are a powerful way to showcase your business and message. They can help increase your visibility, build brand loyalty, and ultimately increase your success. When thinking about how to improve your marketing strategy, consider incorporating promotional videos. A professionally produced promotional video can make a significant difference and help you stand out from the competition.
Employer Branding Videos – Your Key to Employee Recruitment and Retention
In today’s business world, it is crucial for companies to not only attract customers, but also to attract and retain qualified employees. This is where employer branding videos come into play. These powerful tools enable companies to strengthen their employer brand and attract potential talent. In this blog post, you will learn why employer branding videos are so important and how you can use them effectively.
Why are employer branding videos important?
- A picture is worth a thousand words: Videos enable companies to present their corporate culture, work environment and values in a visually appealing way. Potential employees can thus gain an authentic insight into the company.
- Emotional connection: Videos have the unique ability to evoke emotions. Through engaging stories and images, you can emotionally connect with potential employees and pique their interest.
- Faster communication: You can communicate information faster in short videos than in long texts. This allows candidates to quickly understand what your company is all about.
- Viral potential: Viral videos spread quickly on social media and reach a wide audience. A successful employer branding video can spread your employer brand far and wide.
How to create an effective employer branding video?
- Clear message: Define your core message. What makes your company unique? What values are important to you? This message should be communicated clearly and convincingly in the video.
- Authenticity: Authenticity is key. Show real employees and workplace scenes to be believable.
- Tell stories: Tell stories about your employees. Show their experiences and successes. This helps to create a connection.
- Professional production: Although authenticity is important, the production should still be professional. Good picture and sound quality are essential.
- Optimize for social media: Make sure your video works well on different platforms. Use subtitles for Facebook and Instagram and optimize thumbnails.
Where can you share employer branding videos?
- Careers page of your website: Place your video prominently on your careers page so applicants can easily find it.
- LinkedIn: LinkedIn is an excellent place to share your video with a professional audience.
- Social media: Share your video on platforms like Facebook, Instagram and Twitter to reach a wider audience.
- Recruiting events: Show your video at recruiting events and career fairs to reach candidates.
- Email signatures: Include a link to your employer branding video in your employees’ email signatures to increase reach.
Employer branding videos are a powerful tool to attract and retain qualified talent. Invest in creating engaging videos that show your company in a positive light and you will reap the benefits in the form of engaged employees and a strong employer image.
