What makes a good advertising film? Why should your company use video marketing!
It’s no coincidence that video marketing is on everyone’s lips right now. Videos have become an important part of digital marketing in recent years, while video production has developed rapidly and has created a place in the online world where they are indispensable.
Social video marketing uses short films, live streams and stories to convey your message and value. Which of YouTube, TikTok or Instagram is best depends on your target audience and topic. With the right strategy and 10 tips, even small and medium-sized businesses on a budget can benefit.
Advertising film production – film production and video production
Why does video content work?
Why are videos so popular on the web? Classic and linear television will become obsolete and internet users will be the bosses of their programs. Market leader YouTube alone uploads 400 hours of video material every minute. Most people think of YouTube when they hear the words social video and video marketing. But in blog posts I don’t want to forget niche providers like Twitch and up-and-coming stars like TikTok. Well-formatted videos can be used in a variety of ways. From fascinating commercials that bring your brand to life, to clever storytelling and explainer videos. Explaining to the customer how the product works in a useful short film achieves two goals.
Your customers will be happy with a short, understandable explanation instead of getting annoyed by the instruction manual page. The internet and social media attract people’s attention. With a good explanatory video, you can reduce the workload on your hotline and customer service. Colleagues no longer have to answer questions about applications 10 times a day, but probably only once a day.
Publish social video: You can embed your video on a website, blog or webshop and share it on social media platforms. If your company publishes videos regularly, it is a good idea to create your own channel on YouTube. The right platform. In addition to films that are carefully created for image and branding, there are numerous videos that only appear temporarily. These include live streams on Instagram, Facebook or Twitter as well as short videos on Snapchat and stories on Instagram or Facebook. Even if the video only appears briefly, you have to be very careful. Take a live stream as an example. Before you start, think about how you want to proceed and at least prepare for the start. Also remember that viewers can enter and leave the live stream as they please. Therefore, it doesn’t hurt to go back to the core topic and repeat yourself over and over again.
Advertising agency film production Munich – Our knowledge for your video production
It is popular with all age groups, so it is unlikely that you will have any problems with your videos. Nevertheless, the platform is different. YouTube has long been a platform for all age groups. Silver surfers can also search for instructions and access excerpts from “Dalli Dalli”. The older age group is also well represented on Facebook, where they consume videos.
Twitch and the fast-growing app TikTok are gradually attracting people over 30. Twitch still has its origins in the e-gaming scene, and many users know that TikTok used to call it musical.ly and that it was used primarily by teenage girls.
Those days are over, and there are even daily messages from TikTok, hard at work for 500,000 users, lawyers and pharmacists. Those who work there have to present the content until then and not get tired of their films. Nevertheless, the style and story are very different. However, if you want to reach very young customers with fast image changes and bright colors, it is better to be a bit more serious for the 40+ age group. As always in marketing, working with personas can help you. Instead of talking to a mother who works in a terraced house, Monica has a specific person in mind. Making commercials:
Things to watch It is a well-known fact that video is becoming the main medium. And it didn’t take long.
This has been proven by numerous studies on user behavior on the Internet, by the enormous development in the number of YouTube users and finally with the aim of making social networks a second video platform, by the video functions of Facebook as a giant in no time. And we have already said a lot in this blog why this is so. Films move and films can communicate much more intrusively than any other medium.
The film will be remembered longer. A film is worth a thousand words. But it is also clear that it is not enough to produce a good story and a good video. What is the best film if it disappears? Companies should not ignore video marketing under any circumstances. With a well-thought-out and creative video marketing strategy, the scope of video can be greatly expanded.
Enchant your target group on the web!
Digitalization is advancing and the user behavior of the target group is changing. Whether for obtaining information or entertainment, social networks are becoming increasingly popular and are becoming an important contact point for companies. Create engagement and captivate your target group with the right format and concept. In the best case, we guarantee that your film will go viral and that you can use the multiplier effect.
What is web content?
Web content is a variety of multimedia content that is shared on Internet platforms. Web content can inform, entertain and inspire target groups. The use of videos is becoming increasingly important within web content. Video-formatted web content can take on a variety of formats. An entire series on a specific topic, an interview sequence with social media introductory texts or an illustrative film on various topics. There are almost no limits to creativity here.
Viralization: Delivery via social media Related content and quality points
The web is full of content – and now the number of videos is increasing. If you want to stand out from the crowd, you need relevant content and a creative execution. Your film doesn’t have to be Hollywood-ready, but the quality should be right. Ideally, the content should be informative, interesting or both. If you want to make a commentary video, you have to come across it in a joke. Recognition is important. Video production: What we can do for you.
You have a good idea and a creative approach. It may make a compelling film, but have you conveyed your core message? Films are great for communicating messages. Don’t overload short films. Focus on one message you want to address and don’t try to send multiple appeals at once. Ideally, the message should appear two or three times so that even the blurred viewer can understand the message. First in the middle of the film and again at the end. If you want to lure viewers to the web shop as a pre-invitation, you need to display the URL on the end card.
Social media videos from commercial filmmakers Captivate viewers with vivid introductions and storytelling
To stand out in the background noise of the internet, you need great cover images and easy-to-understand titles to grab their attention. Of course, that’s not enough. The first few seconds must captivate the audience. To make the video go viral, it is emotional and motivates users to share messages on the network. Stand out from the crowd with an impressive commercial film. Product film. Explainer video. Animation. Recruitment film. Advertising film. Image film. Services: Sales, pre-production, consulting, post-production.
