What types of videos are summarized under the general term “video production”?
Lanizmedia creative agency for video and film production
Lanizmedia Filmproduktion München first of all focuses on the types of videos that relate to internal and external corporate communication. These include explanatory videos (regardless of whether they are filmed live or animated), image films, product videos, video ads, social media videos, training films, recruiting films, customer videos, event videos, trade fair videos. These are the most important types of videos.
Will I receive advice on video production?
Indeed! We offer our customers a lot of advice on the production process – and this is free and non-binding – before a film production even starts. Finally, we make sure that you demonstrate the greatest possible significance of your film.
We have often found out in discussions with our customers that they have come to us with the idea of producing an image film, for example, and we have found together that it makes more sense to start with the production of several product films. The significance of your corporate communication and your company can sometimes be much more clearly demonstrated by several product films or explanatory videos than by an image film.
With passion and creativity, we reliably shoot your professional video material within the specified budget. We see ourselves not only as a film production company, but also as a consulting agency that delivers the right message in unforgettable films to help you achieve your communication goals. Companies, authorities, associations, ministries, agencies and NGOs across the country value our solution-oriented approach.
As a full-service film agency, we provide all the services needed to produce a commercial: from conception (concept: script, editing, moving image concept) to video production (shooting, editing, animation, sound) to distribution (seeding): you can expect modern, professional film techniques, efficient and punctual project management, and quickly accessible contacts. For 15 years, our mission in over 1000 films has been to convey complex content in films that are as short and emotionally charged as possible!
WHY DO YOU NEED AN IMAGE FILM?
Film productions are associated with small and medium-sized companies in comparison to other measures, such as websites, brochures and stands, with high prices and pomp. The question arises: why do I need an image film? This applies to small animated films, product videos or trade fair films, as well as to getting started in moving image communication with a new image film. We know that producing an image film is a long-term connection to acquisition measures.
Image film is universal
Image film can be used in many different ways without requiring a lot of effort for further distribution. They can often be integrated as homepage videos, as handouts on DVD or USB sticks or for presentations. Due to its universality, image films can be used not only as an opener for one-on-one meetings with customers and stakeholders, but also in foyer and entrance areas. Image films are often the first contact and therefore the first impression a potential customer has of the company – and that should be right!
Image film is sustainable
Corporate communication inside and outside the company is becoming increasingly virtualized. The role of the journalistic gatekeeper is decreasing, digital online communication is making geographical boundaries less important and opinion formation is increasingly shifting to the Internet. In order to contribute to image and opinion formation in this communication environment, companies need content that reaches their target groups. Image films are perfect for this because they can be easily sent, shared and published online. The statistics section of the website describes how to use today’s videos and how they work compared to printed brochures.
Image film combines the advantages of all media
Film production is often associated with three nonsense: laborious, expensive and time-consuming. Why spend months making short films and investing so much when you can convey the same information in information brochures and small websites? The answer is simple. Cinema is the only medium that combines all media levels and thus brings complex topics and messages to the viewer in a short, entertaining and emotional way. The effectiveness of image film compared to printed matter is significantly higher in many areas of application because film can depict emotions more specifically than text. In contrast to brochures and website texts, videos can inspire viewers on almost any topic through interesting imagery, exciting sounds and appealing staging.
In addition, many readers read advertisements and information texts very superficially, leaf through brochures without reading the entire content and make very quick (often inadequate) decisions. Reason: The text is always boring at the beginning! On the other hand, the
-video is exciting! People are visually functional and want to see to believe. If the film is successful, the viewer will continue to pay attention, watch to the end and, above all, get the message. In terms of staging, cinema is superior to any other medium and combines the advantages of all the world through captured images, animations, text overlays, sounds, language and music.
Due to the range of image film content, image films usually have many multifaceted film recordings that will form the basis for future moving image communication. For many customers, these film recordings are the starting point for further image films that address individual topics in a more targeted manner (product films, event films, short trade fair trailers with text overlays, satisfied customer testimonials, short trailers, etc.). events, etc.). This means that you can make a film with a one-off effort and then make many different films from this material over the years. Due to the high costs of producing films, the resulting image film should last as long as possible. But if facts, people, products, designs or processes change, image films can of course become less relevant. To counteract this, we film agencies can replace or supplement existing image films with this new information at low cost and without additional effort. As you can see, films are always up to date in the long term!
